Let’s be honest. Nobody will drop serious cash on your tech if they don’t trust it. They also won’t strap it to their body. Investors won’t invest, clinicians won’t prescribe, and customers won’t adopt if there’s even a whiff of doubt.

That’s where research steps in, not just as a formality but as the backbone of credibility. 

Fitbit isn’t just a cool little wrist gadget that counts your steps. It’s a trusted health tool because it comes with receipts. Research-backed claims have turned Fitbit from a nice-to-have into a need-to-have for people who want to monitor their heart health.

But research doesn’t just stop at proving your tech works. It also helps predict where things might fall apart. 

• Will people worry about their personal health data being hacked? 
• Will they hesitate to trust third-party cloud storage? 

Research flags these roadblocks early, giving you a chance to smooth out the kinks before they become headline-worthy problems.

In short, research isn’t the boring bit you do at the end. It’s the foundation that keeps your groundbreaking Health Tech from becoming just another over-hyped gadget in the digital graveyard. 

Grab your data and respect the regulators. Keep your evidence airtight. Trust, once lost, is harder to recover than your Fitbit after a night out.

Not every founder has the time, expertise, or even the inclination to dive headfirst into the rigorous research needed to establish this level of trust. Let’s face it, juggling product development, pitching to investors, and steering a startup is already a monumental task. Adding “research expert” to your resume might feel like a stretch too far and that’s okay.

This is where independent research consultants or specialised consulting companies come in. By hiring experts, you can offload the complex and time-consuming work of designing studies, analysing data, and navigating regulatory requirements. 

Because in health tech, trust isn’t just a nice-to-have; it’s your golden ticket. And if you’re serious about earning it, hiring a consultant might just be the smartest investment you make.